Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)

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First time founders obsess over dominating a market, but is this the right approach? #founder

In Kevin B.'s view, this kind of thinking is just lazy — focus wins out. "It's a $7T TAM. I don't have to be the only 401k provider out there, but I'm going to win my share of it."

First time founders obsess over dominating a market, but is this the right approach? #founder

In Kevin B.'s view, this kind of thinking is just lazy — focus wins out. "It's a $7T TAM. I don't have to be the only 401k provider out there, but I'm going to win my share of it."

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