In Depth

Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

Immad Akhund is the CEO and co-founder of Mercury, a digital banking platform that’s become the go-to financial infrastructure for startups.

Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

Immad Akhund is the CEO and co-founder of Mercury, a digital banking platform that’s become the go-to financial infrastructure for startups. Before Mercury, Immad spent nearly two decades founding companies, learning the hard way what separates a good idea from a great business.


In this episode, Immad shares the hard-earned lessons from launching Mercury as his third startup. He unpacks how he recognized this was the right idea to pursue, what strong product-market fit feels like, and why trying to "iterate" your way to success often leads founders astray.


In this episode, we discuss:

  • Mercury’s unusual culture playbook – and why it works
  • How to hire with intention
  • The trap of weak product-market fit
  • Shipping under intense pressure during the SVB crisis
  • And much more…


References:


Where to find Immad:


Where to find Brett:


Where to find First Round Capital:


Timestamps:

  • (1:07) Hard-won lessons from serial entrepreneurship
  • (2:02) You shouldn’t copy-paste advice
  • (6:57) Why personality trumps culture playbooks
  • (8:48) How do you hire for cultural fit?
  • (12:38) The values that shaped Mercury’s DNA
  • (14:08) The drivers underpinning Mercury’s success
  • (15:50) The significance of product-market fit
  • (20:41) Don’t fall into the weak product-market fit trap
  • (25:49) How to evaluate startup ideas that scale
  • (30:14) Mercury’s unlikely origin story
  • (33:51) Breaking into the fintech space
  • (37:31) Mindset shift: From “This is hard” to long-term gains
  • (39:43) Building Mercury’s MVP
  • (44:25) Overcoming early obstacles to reach launch
  • (47:36) Navigating Mercury’s rapid growth phase
  • (51:18) Competition isn’t the reason you’re failing
  • (55:58) Crisis management during the SVB collapse
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