In Depth

Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder and CEO)

Karri Saarinen is the co-founder and CEO of Linear, the project management tool built for high-performance software teams. Since its founding in 2019, Linear has achieved a valuation of $1.25B and now counts companies like OpenAI, Ramp and Vercel as customers.

Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder and CEO)

Karri Saarinen is the co-founder and CEO of Linear, the project management tool built for high-performance software teams. Since its founding in 2019, Linear has achieved a valuation of $1.25B as of 10th June 2025 and now counts companies like OpenAI, Ramp and Vercel as customers. Before founding Linear, Karri led design at Airbnb and Coinbase, and previously co-founded Kippt, a bookmarking tool acquired by Coinbase.


In today’s episode, we discuss

  • Karri’s childhood love for computers that shaped his career
  • The lessons he learned from a failed first startup
  • Linear’s founding principles
  • The early validation strategies used to shape the product
  • Why Karri believes in small teams
  • And much more…


Referenced


Where to find Karri

Where to find Brett


Where to find First Round Capital

Timestamps

(1:37) Childhood roots in computers and design

(6:54) Founding Kippt and lessons from a failed bookmarking startup

(13:14) Lessons from a serial entrepreneur

(19:32) Why teams shouldn’t grow too quickly

(25: 03) Linear’s early beginnings

(36:55) The unexpected power of intuition

(42:41) Linear’s unusual approach to user growth

(47:29) What shaped Linear’s early product roadmap

(52:02) Startups shouldn’t try to boil the ocean

(57:30) The power of extreme focus

(59:18) Design “something for someone”

(1:04:29) Flexibility vs. simplicity

(1:17:27) Lead your team with strong principles

(1:24:45) Design founders vs. engineering founders

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