In Depth

Why Plaid’s COO cold-calls new hires | Eric Sager (COO of Plaid)

In the latest episode of Executive Function, Brett sits down with Eric Sager, COO of Plaid, following stints as CRO of Bluevine and Head of Sales at Square. During his seven-year tenure at Plaid, Eric has helped lead the business through a pandemic, Visa's collapsed acquisition, a fintech

Why Plaid’s COO cold-calls new hires | Eric Sager (COO of Plaid)

In the latest episode of Executive Function, Brett sits down with Eric Sager, COO of Plaid, following stints as CRO of Bluevine and Head of Sales at Square. During his seven-year tenure at Plaid, Eric has helped lead the business through a pandemic, Visa's collapsed acquisition, a fintech downturn, and the AI boom. In today’s conversation, he unpacks how he kept teams focused during turbulent times, why he refuses to run at 100% capacity, and how he re-architected the go-to-market function as Plaid scaled.

In today's episode, we discuss:

  • How Plaid stayed focused after the Visa acquisition fell through and then raised at nearly 3x the price
  • Why great COOs deliberately make themselves obsolete
  • Why Eric treats speed, risk, and cost as a three-way trade-off, and why sometimes going slower wins
  • How refusing to run at 100% capacity helped Plaid win OpenAI, Perplexity, and Replit
  • Why Eric personally cold-calls brand-new employees

References

Where to find Eric Sager

Where to find Brett

Where to find First Round Capital

Timestamps

00:00 Introduction

00:40 Leading a company through turbulent times

04:24 How to build a resilient team culture

08:33 How Plaid avoids bureaucracy, while operating at scale

10:58 The speed-quality tradeoff: Going faster isn't always better

15:32 When to move from generalists to specialized customer segments

20:14 Why Plaid has one owner for entire customer relationships

22:06 The "quarterback" model: one owner, experts on call

24:08 Why you should never run your org at 100% capacity

29:47 "Always available, never needed": the support mantra

36:49 Eric’s unusual "hit by a bus" test to measure job success

43:57 Why Eric cold calls brand-new employees

52:14 Eric's week: 25% ecosystem, 50% business, 25% team

55:15 How to spot fake mission alignment in interviews

59:04 The one thing a founder has that no hire can replicate

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