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Why the pivot is the cheat code to product-market fit

Plaid founder Zach Perret explains why pivots, although painful "bet the company" decisions, are often the cheat code to finding product-market fit. Learn more about First Round's PMF Method: https://pmf.firstround.com/

Why the pivot is the cheat code to product-market fit

Plaid founder Zach Perret explains why pivots, although painful "bet the company" decisions, are often the cheat code to finding product-market fit. Learn more about First Round's PMF Method: https://pmf.firstround.com/

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