Starting Up

Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead

Learn from Loyal founder Celine Halioua’s rigorous approach to milestone-based planning, fundraising and multi-product strategy.

Starting Up

How I Spent 17,784 Hours in 5 Years as a Startup Founder

Sam Corcos, co-founder & CEO of Levels, shares a detailed look into exactly how he spent 5 years building the company, with reflections on what changed in the transition from very early-stage to scale up.

Sales

0-$5M: When, Who, and How to Make Your First Sales Hire

Expert advice from Dropbox, Figma and Stripe on timing your first sales hire, finding the right candidate profile and creating effective onboarding to successfully transition from founder-led sales to a scalable revenue team.

Product

Lessons in Product Scaling and Storytelling from Figma’s CPO

Figma CPO Yuhki Yamashita offers up his playbook for the gnarly phase of product building that arrives after a startup clinches product-market fit — and sets its sights on the next phase of growth.

Engineering

The Rotation Program That Keeps This Startup’s Engineers Learning — and Not Leaving

Checkr VP of Engineering Krista Moroder opens up about the rotation program that’s helped keep her org’s non-regrettable attrition at near-zero.

Sales

0-$5M: How to Nail Founder-Led Sales

First Round partner Meka Asonye sits down with founders and first sales hires to unpack 6 specific tactics for learning to embrace founder-led sales instead of avoiding it.

Sales

Introducing 0-$5M

First Round Partner Meka Asonye introduces 0-$5M, a new go-to-market series on First Round Review.

Product

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business

We sat down with the founding team for the inside story of one of the first major vertical AI exits.

Engineering

This 90-Day Plan Turns Engineering Leaders Back into Frontline Developers

David Loftesness has deftly cycled between management and IC roles throughout his career. Here, he lays out a plan to help engineering leaders make a smooth transition back into the technical weeds.

Starting Up

The GTM Inflection Points That Powered Clay to a $1B+ Valuation

How do you create a go-to-market machine that’s able to turbocharge (and then sustain) revenue growth? Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.

Product

How to Make Your Product Idea Go Viral Inside Your Company: Lessons from Figma Slides

How Figma Slides founding PM Mihika Kapoor transformed a hackathon project into one of Figma's most anticipated launches.

Must-reads

The 30 Best Pieces of Company Building Advice We Heard in 2024

For the 12th year in a row, we rounded up 30 timeless company-building insights we published from the year before.