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Cognitive Overhead is Your Product’s Overlord — Topple it With These Tips
Product

Cognitive Overhead is Your Product’s Overlord — Topple it With These Tips

Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.
Snag the Best Advisors for Your Startup, from Best-selling Authors to Fortune 500 CEOs
Management

Snag the Best Advisors for Your Startup, from Best-selling Authors to Fortune 500 CEOs

Former Google executive Amy Chang has successfully courted heavy hitters and VIPs to advise her startup Accompany. Here, she breaks down how to score big fish for your braintrust.
Leslie’s Compass: A Framework For Go-To-Market Strategy
Product

Leslie’s Compass: A Framework For Go-To-Market Strategy

As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily
Make Operations Your Secret Weapon - Here’s How
Management

Make Operations Your Secret Weapon - Here’s How

Etsy COO Linda Kozlowski knows an operations leader is critical to the success of a company. Here, she sheds light on the most mysterious role in the C-suite — and how startups can hire and empower the right COO for their company.
The [Adjective] [Number] Things You Need to Know About Clickbait
PR & Marketing

The [Adjective] [Number] Things You Need to Know About Clickbait

Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.
My Launch Lessons from 37 Minutes in an Amazon War Room
Product

My Launch Lessons from 37 Minutes in an Amazon War Room

Before joining Twitter, Ibrahim Bashir led the launch of the third-generation Kindle at Amazon. Here, he reflects on his lessons from that release — and shares how to prepare to make hard decisions quickly when the unexpected happens.
The 30 Best Pieces of Advice for Entrepreneurs in 2016
Must-reads

The 30 Best Pieces of Advice for Entrepreneurs in 2016

In our annual roundup, we've distilled the top 30 insights from all of our articles published over the last year. Read on to take in tactics and advice from some of the sharpest minds we know.
Team Health Monitors and Why Your Startup Needs a Check-up
Management

Team Health Monitors and Why Your Startup Needs a Check-up

Atlassian president Jay Simons makes the case for team health monitors and explains how to evaluate for the eight traits of high-performing teams.
ClassPass’ CMO on How and When to Invest in Product Marketing
Product

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.
Less Work, More Play: Change the Game With Simulations
Management

Less Work, More Play: Change the Game With Simulations

New Relic CIO Yvonne Wassenaar details the game-changing benefits of business simulations and how to use them to transform your company.
A People Ops Veteran on Navigating the Gnarliest Conversations
People & Culture

A People Ops Veteran on Navigating the Gnarliest Conversations

Climate Corporation's Chief People Officer Meg Makalou has been the human resources leader for startups big and small. Here, she tells of the three most daunting conversations people ops executives face — and recommends routes to resolution.
Three Powerful Conversations Managers Must Have To Develop Their People
Management

Three Powerful Conversations Managers Must Have To Develop Their People

Google and Twitter veteran Russ Laraway breaks down the most critical conversations you must have with your employees to help them grow into fulfilling careers.
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For the founder's notepad:
"If you personally want to grow as fast as your company, you have to give away your job every couple months." – Molly Graham
“Asking ‘Why can't this be done sooner?’ methodically, reliably and habitually can have a profound impact on the speed of your organization.” – Dave Girouard
“End every meeting or conversation with the feeling and optimism you’d like to have at the start of your next conversation with the person.” – Chris Fralic
“Focus is doing things with a clear intention. It doesn’t mean you charge single-minded toward a goal. It means you pay rapt and incremental attention to how you need to turn the rudder on a project.” – Fidji Simo
“It’s essential to grow with the company — rather than having the company grow around you.” – Cristina Cordova 
“You have to be impatient with shipping, but patient with your career.” – James Everingham
“‘I trust you, make the call’ might be the six most powerful words you can hear from a manager.” – Sean Twersky
“Your job as a CEO is to build fire departments, not put out fires.” – Sam Corcos 
“Can you say with confidence that each report would want to be on your team again? If you aren’t sure that the answer is yes, it’s probably no — much like how if you have to ask, ‘Am I in love?’ you’re probably not.” – Julie Zhuo 
“People can get addicted to yak shaving. An effective engineering generalist knows when to move on. Pay attention to whether they used their time wisely, not just the results.” – Mike Krieger 
“It sounds so simple to say that bosses need to tell employees when they're screwing up. But it very rarely happens.” – Kim Scott
“You’ll know you understand the customer problem enough when you can predict 75% of what a customer tells you. Keep having these conversations until three-quarters of it is stuff you already know.” – Christina Cacioppo
“I have a rule: no company swag until the business has at least $250K of revenue or 250k users. Until then, you don’t get to “feel” the benefits of having started a company.” – Gagan Biyani
“The business model ends up becoming the business. It’s equally important as the market you’re going after and the product that you build.” – Jay Simons 
“If speed is the yin, the yang is prioritization. You can’t be fast if you don’t know what’s important.” – Jaleh Rezaei
“If you treat your connections as a kind of personal ATM you use for frequent withdrawals, you’ll quickly be disappointed (and overdrawn).” – Karen Wickre 
“Delighting the customer always yields better returns than countering or copying a competitor. It’s just a lot harder to do.” – Andy Rachleff 
“When you’re a founder, every moment you’re not writing code or getting users, you need to be making a conscious choice: Is whatever you’re doing worth your time?” – Alexis Ohanian
“‘Why would a customer not want this?’ is often a far more interesting question than why they would.” – Rick Song
“When you leave the planning process wondering if you put too many resources behind a single bet, that’s the bet that ends up succeeding. Bold ideas need bold resourcing.” – Lenny Rachitsky and Nels Gilbreth
“Treat customer development as a one-on-one with a direct report — you just want to ask the hard questions.” – Ryan Glasgow
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