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Wait But Why’s Tim Urban on Parsing and Transmitting Complex Ideas
From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.

Product
Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters
Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.