Product User-First Monetization — Lessons from Instagram and Strava James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.
Sales Start Up on the Right Foot — Build a Customer Advisory Board Sales leader Peter Kazanjy on creating a group that will ensure you're building a product your customers want, need and will buy.
Starting Up PlanGrid's Playbook for Startups to Crack Big, Established Industries PlanGrid is changing the way the construction industry has operated for years. CEO Tracy Young describes the scrappy strategy that made them a catalyst.
PR & Marketing The [Adjective] [Number] Things You Need to Know About Clickbait Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.
Product It’s Price Before Product. Period. Pricing pro Madhavan Ramanujam uncovers a powerful idea: Determine price before you design your product. Here, he details the ways companies trip up when they try to monetize and explains how to do it right.
PR & Marketing What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.
Product The SEO Tips That Helped Tally 20 Million Visits A Month Yummly Chief Growth Officer Ethan Smith outlines the inflection points and key tenets for high-performance SEO.
PR & Marketing The Price is Right: Essential Tips for Nailing Your Pricing Strategy From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.
Product The New 'Must Haves' for Mobile Apps to Succeed Today Sophie-Charlotte Moatti has built mobile products at one flagship name after another — including running notifications for Facebook. Here are her must haves for mobile apps.
People & Culture The Goldilocks Effect and How to Harness Social Influence Wharton professor and bestselling author Jonah Berger shines a light on the hidden forces that shape our behavior. Here he explains why it's best to influence — and be influenced — by increment.
Sales The Three Frameworks You Need to Kick-start Sales TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Product Answers To Your Tough Questions About Growth — Learned While Scaling Eventbrite’s $5B+ Growth Engine Brian Rothenberg is a growth guru, having revved up customer acquisition at both TaskRabbit and now Eventbrite. Here, he answers the hardest questions he often gets.
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