Freemium The Freemium Business Model combines “free” and “premium:” a company offers a basic version of its product indefinitely at no cost, while advanced features, services, or capacity are locked behind a paid upgrade.
Gross Merchandise Value (GMV) Gross Merchandise Value (GMV) is the total value of all merchandise sold through a platform over a specific period. It’s a raw measure of sales activity calculated before subtracting fees, expenses, discounts or returns.
Key Performance Indicators (KPIs) Key performance indicators (KPIs) are focused measurements that track progress against business objectives. They distill performance into a small set of trackable signals that show whether a company, team or project is on course to meet its strategic plan.
Churn Rate Churn rate measures the percentage of customers or accounts that cancel or fail to renew within a given period. For subscription businesses, it’s one of the clearest signals of customer retention, recurring revenue stability and long-term growth potential.
Beta Testing Beta testing is the stage where real users test a nearly finished software product in a production environment before its official release. It’s the final checkpoint to uncover bugs, validate usability and confirm market readiness.
Founders, you’re missing this key step on the path to product-market fit A research toolkit for the discovery phase
Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase UX research expert Jeanette Mellinger shares a toolkit for deeper discovery of your customers, your team and yourself.
