Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.
We’ve put together a guide of tactical advice on how to speed up decision making at your startup — whether you’re trying to fix a decision making process that’s slowed as you’ve scaled, or you’re looking to build in speedy habits right from the start.
Stop dreading performance reviews. We assembled a list of 12 tips from expert leaders like Lenny Rachitsky, Molly Graham, Russ Laraway, Brie Wolfson, Julie Zhuo and more to make these conversations more impactful. There are frameworks and tactics for managers and reports alike to rethink their appro
Richard Cho has led talent acquisition teams at large tech firms for the better part of two decades. He’s collected the lessons he’s learned from operating in both hiring booms and busts, offering a thoughtful guide on how startup talent teams can do more — with less.
After a four-decade career of toggling back and forth between big and small, Lightspark SVP of Engineering James Everingham shares his playbook for scaling down your leadership as you go from an org of hundreds or thousands to a handful of direct reports.
When operating in a downturn, founders have to make the most out of what they have in order to grow, including their existing customer relationships. This often means shining a spotlight on customer success orgs. To help, we spoke to over a dozen customer success experts for their best advice, pract
Struggling to figure out your startup's early go-to-market? First Round's VP of GTM Emery Rosansky shares her expert advice and tactical templates for narrowing down your ICP, running a successful sales call, and accurate forecasting.
