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Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are focused measurements that track progress against business objectives. They distill performance into a small set of trackable signals that show whether a company, team or project is on course to meet its strategic plan.

Churn Rate

Churn rate measures the percentage of customers or accounts that cancel or fail to renew within a given period. For subscription businesses, it’s one of the clearest signals of customer retention, recurring revenue stability and long-term growth potential.

Beta Testing

Beta testing is the stage where real users test a nearly finished software product in a production environment before its official release. It’s the final checkpoint to uncover bugs, validate usability and confirm market readiness.

This feedback framing will save your team
Video

This feedback framing will save your team

#feedback #startup #founder

Why you should make your product free
Video

Why you should make your product free

#founder #growth #product

The turning point for Prepared
Video

The turning point for Prepared

#ai #founder #productmarketfit

Customers aren't always right
Video

Customers aren't always right

#founder #customers #growth

How to find values-aligned talent
Video

How to find values-aligned talent

#founder #hiring #talent

Founders, you’re missing this key step on the path to product-market fit

A research toolkit for the discovery phase

Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase

Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase

UX research expert Jeanette Mellinger shares a toolkit for deeper discovery of your customers, your team and yourself.

Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase
Starting Up

Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase

UX research expert Jeanette Mellinger shares a toolkit for deeper discovery of your customers, your team and yourself.

From dorm room to life-saving AI | Prepared’s story | Michael Chime (Co-founder & CEO of Prepared)
Video

From dorm room to life-saving AI | Prepared’s story | Michael Chime (Co-founder & CEO of Prepared)

Michael is the co-founder and CEO of Prepared, the AI assistant for 911 calls that helps dispatchers capture information faster, translate emergency calls in real time, and deliver lifesaving context to first responders. Founded out of Yale in 2019, Prepared grew from a school safety app into a critical platform

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