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Defining Growth Design: The Guide to the Role Most Startups are Missing
Design

Defining Growth Design: The Guide to the Role Most Startups are Missing

Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth des

Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec
Management

Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec

Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared

How to Make Connections That Count — Advice From a Silicon Valley Veteran (and Introvert)
People & Culture

How to Make Connections That Count — Advice From a Silicon Valley Veteran (and Introvert)

Karen Wickre is routinely described as someone who knows everyone, even though she admits to being an introvert. Here, she shares three no-pressure networking strategies from her new book, unveiling the templates, tactics and exercises that have turned her into one of the most connected veterans of

Our 6 Must Reads for Hiring Tactics that Break the Mold
People & Culture

Our 6 Must Reads for Hiring Tactics that Break the Mold

Hiring at early-stage startups isn't getting easier. And while there's plenty of advice out there, it's tough to find tactics that make a mark. We've assembled the best tips from leaders who've gone off the beaten path in search of unconventional practices and fresh perspectives for every stage of t

What Sweetgreen Can Teach Startups About Scaling Intimacy
Management

What Sweetgreen Can Teach Startups About Scaling Intimacy

Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.

The 30 Best Pieces of Advice for Entrepreneurs in 2018
Must-reads

The 30 Best Pieces of Advice for Entrepreneurs in 2018

We've rounded up 30 of the best insights from the articles we published over the last year. Read on for a time-capsule-like toolkit, full of the best tactical wisdom that seasoned company builders had to offer in 2018.

The Founder’s Guide to Discipline: Lessons from Front’s Mathilde Collin
Management

The Founder’s Guide to Discipline: Lessons from Front’s Mathilde Collin

Front's CEO and co-founder Mathilde Collin shares why a founder’s discipline matters more than vision, unveiling her own best practices and templates for communication, time management, fundraising and team building.

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings
Sales

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white

How Superhuman Built an Engine to Find Product Market Fit
Product

How Superhuman Built an Engine to Find Product Market Fit

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Opening Up About Comp Isn’t Easy — Here’s How to Get More Transparent
People & Culture

Opening Up About Comp Isn’t Easy — Here’s How to Get More Transparent

There's more to comp transparency than just sharing everyone's salaries in a spreadsheet. Compaas co-founder and CEO bethanye Blount makes the case for opening up and gives a rundown on the full spectrum of pay transparency options, sharing tips for how startups can find the right setting and commun

Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org
Product

Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello's Nikita Miller has made a specialty of being the fourth product manager, leading teams through that unique transition from scrappy early-stage startup to a company that can scale. Here, she shares three strategies product leaders must implement to bridge that gap and get the most out of rapi

Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling
Management

Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling

Engineering leader Varun Srinivasan had a front-row seat as Coinbase scaled to meet an explosion in demand for cryptocurrencies. Here, he shares the four org design rules they relied on to gear up for hypergrowth.

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