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Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling
Management

Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling

Engineering leader Varun Srinivasan had a front-row seat as Coinbase scaled to meet an explosion in demand for cryptocurrencies. Here, he shares the four org design rules they relied on to gear up for hypergrowth.

How to Shape Remarkable Products in the Messy Middle of Building Startups
Product

How to Shape Remarkable Products in the Messy Middle of Building Startups

Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.

Growth at All Costs is Perilous — This is How to Scale Sales Sustainably
Sales

Growth at All Costs is Perilous — This is How to Scale Sales Sustainably

Many founders feel the pressure to spin up sales quickly to hit growth targets, but seasoned sales leader Karen Rhorer knows that this unsustainable strategy can lead to painful layoffs down the road. Here, she shares the four levers and key calculations startups need to understand in order to scale

Future Founders, Here’s How to Spot and Build in Nonobvious Markets
Starting Up

Future Founders, Here’s How to Spot and Build in Nonobvious Markets

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

Eight Ways to Make Your D&I Efforts Less Talk and More Walk
People & Culture

Eight Ways to Make Your D&I Efforts Less Talk and More Walk

It’s time to raise the bar for diversity & inclusion — and Aubrey Blanche has the playbook that can help startups couple caring deeply with acting quickly. Here, she shares eight strategies that have made a difference at Atlassian.

The Imperative Practice of Relaxing Constraints
Management

The Imperative Practice of Relaxing Constraints

Founders are always told to "think big," but it's not always clear how or where to begin. First Round Capital co-founder Howard Morgan challenges founding teams to start by relaxing four key constraints.

Pinterest and Grubhub’s Former Growth Lead on Building Content Loops
Product

Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.

How Gusto Built Scalable Hiring Practices Rooted in Tradition
People & Culture

How Gusto Built Scalable Hiring Practices Rooted in Tradition

In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best

How This Head of Engineering Boosted Transparency at Instagram
Management

How This Head of Engineering Boosted Transparency at Instagram

While leading engineering at Instagram, James Everingham spotted a problem: the inevitable dip in transparent decision-making and communication as teams scale. Drawing on three decades of experience, he shares how to operationalize transparency during hypergrowth.

The Simple Tool That Revives Employee Motivation
Management

The Simple Tool That Revives Employee Motivation

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

The Top Comms Mistakes Startups Make — And How To Avoid Them
PR & Marketing

The Top Comms Mistakes Startups Make — And How To Avoid Them

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.

My Lessons from Interviewing 400+ Engineers Over Three Startups
Engineering

My Lessons from Interviewing 400+ Engineers Over Three Startups

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

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