All of our PR & Marketing articles
Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story
Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.
The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise
Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.
The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months
When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.
The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.
From Instant Pot to Instagram: Critical Lessons in Startup Community Building
Bailey Richardson (an early Instagram hire and current partner at People & Company) has studied ordinary people who started extraordinary communities. Here, she shares the nuts and bolts of how startups should approach community building, highlighting eight valuable lessons on how the best communiti