All of our Product articles

Product

The Pivot to Product-Market Fit: How Plaid, Clay, Lattice & Other Startups Broke Out

For many startups, the secret to finding product-market fit lies in the pivot. Here’s how these founders knew it was time to change directions.

Product

Lessons in Product Scaling and Storytelling from Figma’s CPO

Figma CPO Yuhki Yamashita offers up his playbook for the gnarly phase of product building that arrives after a startup clinches product-market fit — and sets its sights on the next phase of growth.

Product

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business

We sat down with the founding team for the inside story of one of the first major vertical AI exits.

Product

How to Make Your Product Idea Go Viral Inside Your Company: Lessons from Figma Slides

How Figma Slides founding PM Mihika Kapoor transformed a hackathon project into one of Figma's most anticipated launches.

Product

How to Build a Billion-Dollar Marketplace — Do’s and Don’ts from the Growth Expert Behind Grubhub, Pinterest, and More

Casey Winters, the growth expert behind Grubhub, Pinterest & Eventbrite, shares proven strategies for scaling marketplaces from 0 to $1B.

Product

Replit’s Path to Product-Market Fit — The $1 Billion Side Project

Sometimes the signals of product-market fit are so strong, they can no longer be ignored. In the latest installment of our Paths to Product-Market Fit series, Amjad Masad takes us on Replit's unconventional journey from college side project to billion-dollar AI startup.

Product

How to Measure Product-Market Fit

Ready to nail product-market fit? We found expert advice for creating a product with widespread demand.

Product

Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners

Gong co-founder and CPO Eilon Reshef sits down with First Round partner Todd Jackson to unpack how he turned an early bet on AI into a multi-billion dollar category leader in revenue intelligence.

Product

The Guide to Going Multi-Product: 11 Tactics for Tackling Your Next Bet

Founders and product leaders from Atlassian, Stripe, Gong and more share their strategies for going multi-product, from managing extensive product lines to bringing brand-new bets into being.

Product

Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'

Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP.

Podcast

Lessons from Sentry on scaling DevTools and finding product market fit (again) | Milin Desai (Sentry, VMware, Riverbed)

Milin Desai is the CEO at Sentry, an application monitoring tool for developers. Sentry has recently passed two key milestones: 100K customers and over $100M in ARR. Before Sentry, Milin was a GM at VMware and scaled their cloud networking into a billion-dollar business.

Product

20 Lessons From 20 Different Paths to Product-Market Fit — Advice for Founders, From Founders

After more than a year of showcasing dozens of founders in our Paths to PMF series, we pulled together a list of the biggest lessons that stuck with us from these winding startup journeys.