Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)

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If you're hoping to get better at talking to customers:

How to unearth early insights and cultivate the powerful customer relationships that will change the trajectory of your product

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone
Sales

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings
Sales

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

Start Up on the Right Foot — Build a Customer Advisory Board
Sales

Start Up on the Right Foot — Build a Customer Advisory Board

Your Users Deserve Better — An Inside Look at Remind’s Customer Obsession
People & Culture

Your Users Deserve Better — An Inside Look at Remind’s Customer Obsession

'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback
Product

'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback

Eventbrite's Playbook for Building Amazing Customer Service from Scratch
PR & Marketing

Eventbrite's Playbook for Building Amazing Customer Service from Scratch

How to Engage Your Users to Build the Product They Actually Want
Product

How to Engage Your Users to Build the Product They Actually Want

This Is How You Get People to Trust Your Product
Product

This Is How You Get People to Trust Your Product