Starting Up

The Uncomfortable Truth: A 3X Founder's Guide to Intellectual Honesty

Crossbeam CEO and co-founder Bob Moore shares his tools for quashing biases in pursuit of the truth at every stage of company building.

Product

How to Build a Billion-Dollar Marketplace — Do’s and Don’ts from the Growth Expert Behind Grubhub, Pinterest, and More

Casey Winters, the growth expert behind Grubhub, Pinterest & Eventbrite, shares proven strategies for scaling marketplaces from 0 to $1B.

Management

Annual Planning Sucks — A CPO, CRO, CFO, and COO Share Advice on How to Make it Better

Four top execs reveal their annual planning secrets from Notion, Stripe, Vanta, Linear, Linktree and more. From addressing AI to adjusting org charts, this COO, CFO, CPO & CRO share insights so startups at any stage can build effective, realistic plans.

Product

Replit’s Path to Product-Market Fit — The $1 Billion Side Project

Sometimes the signals of product-market fit are so strong, they can no longer be ignored. In the latest installment of our Paths to Product-Market Fit series, Amjad Masad takes us on Replit's unconventional journey from college side project to billion-dollar AI startup.

Starting Up

The Saboteurs That Threaten Innovation — And How to Handle Them

Steve Blank (of Lean Startup and Four Steps to the Epiphany fame) unpacks why innovators and founders should expect fierce battles from incumbents on the path to disruption.

PR & Marketing

Passing the Button-Clicker Test, and Other 0 to 1 Lessons from Lattice’s First Marketing Hire

The behind-the-scenes story of how Lattice built its marketing strategy from the ground up, as told by its third employee and first marketing hire, Alex Kracov.

Starting Up

Non-Obvious Signs of Early Startup Traction — And How to Spot Them

We gathered the most surprising anecdotes from seasoned founders about when things clicked into place.

PR & Marketing

Why Startup Marketers Should Be Diagnosticians — Advice from OpenAI's and Stripe's First Marketing Hire

Krithika Muthukumar was the very first marketer at OpenAI and Stripe. Here, she unpacks what it takes to found and scale a marketing operation to build an enduring brand.

Product

Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners

Gong co-founder and CPO Eilon Reshef sits down with First Round partner Todd Jackson to unpack how he turned an early bet on AI into a multi-billion dollar category leader in revenue intelligence.

Starting Up

Here’s What You Can Really Expect When Pitching Your Seed-Stage Startup at a VC Partner Meeting

There isn't much advice to guide founders on navigating their first VC partner meeting. So First Round Partner and former founder Liz Wessel shares her playbook for seed-stage startups tackling one of fundraising's most opaque processes

Management

Make an Org Chart You Want to Ship — Advice from Linear on How Heirloom Tomatoes Should Inspire Team Design

Nan Yu, Head of Product at Linear, has advised dozens of startups of all stages and sizes. He unpacks why founders should be suspicious of symmetry in their team structure, and offers a three-part framework on how to optimize for an “heirloom tomato” org chart.

Product

The Guide to Going Multi-Product: 11 Tactics for Tackling Your Next Bet

Founders and product leaders from Atlassian, Stripe, Gong and more share their strategies for going multi-product, from managing extensive product lines to bringing brand-new bets into being.