Management

From C++ to the C-Suite: How Software Engineering Made Me A Better Executive

For most software engineers, career development is a choice between managing more code or more developers. Here, Sailthru President and CEO Neil Lustig makes the case for jumping out of those two lanes — and how software engineering can equip you for the executive track.

Engineering

Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

Engineering phenom Caitlin Kalinowski has worked on everything from the Oculus Touch to the MacBook Air. Here, she shares her playbook and philoisophy for product design and prototyping.

Product

Amazon’s Friction-Killing Tactics To Make Products More Seamless

Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights t

Management

Startups, Software Development and the Art of Bicycle Maintenance

LaunchDarkly CEO and Co-founder Edith Harbaugh biked solo across the U.S. in the summer of 2007. A decade later, her lessons from the road — from ways to grind through long stretches to how to approach forks in the road — still inform how she leads teams and builds software.

Product

Cognitive Overhead is Your Product’s Overlord — Topple it With These Tips

Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.

Management

Snag the Best Advisors for Your Startup, from Best-selling Authors to Fortune 500 CEOs

Former Google executive Amy Chang has successfully courted heavy hitters and VIPs to advise her startup Accompany. Here, she breaks down how to score big fish for your braintrust.

Product

Leslie’s Compass: A Framework For Go-To-Market Strategy

As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily

Management

Make Operations Your Secret Weapon - Here’s How

Etsy COO Linda Kozlowski knows an operations leader is critical to the success of a company. Here, she sheds light on the most mysterious role in the C-suite — and how startups can hire and empower the right COO for their company.

PR & Marketing

The [Adjective] [Number] Things You Need to Know About Clickbait

Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.

Product

My Launch Lessons from 37 Minutes in an Amazon War Room

Before joining Twitter, Ibrahim Bashir led the launch of the third-generation Kindle at Amazon. Here, he reflects on his lessons from that release — and shares how to prepare to make hard decisions quickly when the unexpected happens.

Must-reads

The 30 Best Pieces of Advice for Entrepreneurs in 2016

In our annual roundup, we've distilled the top 30 insights from all of our articles published over the last year. Read on to take in tactics and advice from some of the sharpest minds we know.

Management

Team Health Monitors and Why Your Startup Needs a Check-up

Atlassian president Jay Simons makes the case for team health monitors and explains how to evaluate for the eight traits of high-performing teams.