Product

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.

Management

Less Work, More Play: Change the Game With Simulations

New Relic CIO Yvonne Wassenaar details the game-changing benefits of business simulations and how to use them to transform your company.

People & Culture

A People Ops Veteran on Navigating the Gnarliest Conversations

Climate Corporation's Chief People Officer Meg Makalou has been the human resources leader for startups big and small. Here, she tells of the three most daunting conversations people ops executives face — and recommends routes to resolution.

Management

Three Powerful Conversations Managers Must Have To Develop Their People

Google and Twitter veteran Russ Laraway breaks down the most critical conversations you must have with your employees to help them grow into fulfilling careers.

Product

It’s Price Before Product. Period.

Pricing pro Madhavan Ramanujam uncovers a powerful idea: Determine price before you design your product. Here, he details the ways companies trip up when they try to monetize and explains how to do it right.

PR & Marketing

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.

People & Culture

Turbocharge Your Recruiting Machine — Here’s How

NerdWallet VP of People Operations Flo Thinh outlines the profile of an exceptional Head of Recruiting as well how to design a magical candidate experience.

Management

What Obama’s Tech Startup Has to Teach About Adaptability

USDS marketing chief and former head of marketing for Google X Janine Gianfredi shares her lessons on how to build adaptable teams, even in the most rigid and regulated environments.

Engineering

Your Database is Your Prison — Here’s How Expensify Broke Free

Startups can fall into dangerous defaults when it comes to database architecture. Expensify founder and CEO David Barrett shares how his company sidestepped these missteps and made its database architecture one of its competitive advantages.

PR & Marketing

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

People & Culture

When Fear Is a Competitive Advantage — 4 Steps to Make It Work for You

Justin Milano and Dan Cordaro have built their reputations on the science of overcoming fear — today, they help dozens of startups turn these feelings into opportunity.

Engineering

The Three Infrastructure Mistakes Your Company Must Not Make

Avi Freedman has worked in networking for 30+ years and seen over 100 startups scale their infrastructure. Here are the most vital pieces of advice he has to share.