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The SEO Tips That Helped Tally 20 Million Visits A Month
Product

The SEO Tips That Helped Tally 20 Million Visits A Month

Yummly Chief Growth Officer Ethan Smith outlines the inflection points and key tenets for high-performance SEO.

How to Lead and Rally a Company Through a Layoff
Management

How to Lead and Rally a Company Through a Layoff

For decades, HR leader and Mensch Ventures' founder Beth Steinberg has tackled complex talent challenges at some of the biggest names in technology and retail. Here, she opens her playbook on a topic that many avoid before it's too late: layoffs.

The Most Surefire Way I’ve Found to Win Enterprise Deals
Sales

The Most Surefire Way I’ve Found to Win Enterprise Deals

General Assembly's Anand Chopra-McGowan shares the tactics that helped GA tighten its sales cycle to win big enterprise clients.

On Receiving (and Truly Hearing) Radical Candor
Management

On Receiving (and Truly Hearing) Radical Candor

Candor Inc. co-founders Kim Scott and Russ Laraway have both written and spoken often on how to give radical candor to colleagues. Here they turn the tables and focus on how to receive it.

What You Must Know To Build Savvy Push Notifications
Product

What You Must Know To Build Savvy Push Notifications

With a few missteps, a push notification can transform from invitation to intrusion. Here, Noah Weiss, Slack's Head of Search, Learning and Intelligence, maps out the history and machinery behind push notifications — and the principles that can help startups use them well.

The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them
Engineering

The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them

From the earliest web browsers to cookies, JetInsight Co-founder and CTO Lou Montulli developed some of his most pivotal and enduring work in creator-driven cultures. Here, he covers how to create that environment — and why engineers must lead the way.

The Power of the Elastic Product Team — Airbnb’s First PM on How to Build Your Own
Product

The Power of the Elastic Product Team — Airbnb’s First PM on How to Build Your Own

Over the last 5 years, Jonathan Golden has watched Airbnb explode in size and productivity. Here's what that journey looked like on the product team that powered it.

Forget Technical Debt — Here's How to Build Technical Wealth
Engineering

Forget Technical Debt — Here's How to Build Technical Wealth

Andrea Goulet runs a software SWAT Team — parachuting in to help companies fix bad code that's holding them back. Here's what she's learned on the job.

How to Save Your Company From A Communications Crisis
PR & Marketing

How to Save Your Company From A Communications Crisis

Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.

The Price is Right: Essential Tips for Nailing Your Pricing Strategy
PR & Marketing

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.

Defining Product Design: A Dispatch from Airbnb's Design Chief
Design

Defining Product Design: A Dispatch from Airbnb's Design Chief

Airbnb VP of Design Alex Schleifer shares how design can become a more intentional, integrated discipline — and why it must be in order to better build products.

To Build Great Products, Build This Strong, Scalable System First
Product

To Build Great Products, Build This Strong, Scalable System First

As Co-VPs of Product at Reddit, Alex Le and Kavin Stewart manage a large team with multiple competing goals. Here's what they've learned about building effective product pipelines.

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