All of our Product articles

Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion.

Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code
Vanta founder and CEO Christina Cacioppo sits down with First Round Partner Todd Jackson for an inside look at all the unconventional moves in the company’s first few years — from creating a new category to signing the first 600 customers without a proper website.

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster
In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers

Merge’s Path to Product-Market Fit: The Importance of Founder-led Sales (Even for a Self-Serve Product)
Merge founder and CEO Shensi Ding sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she and co-founder Gil Feig built and scaled a product that solved the painful headache of building and maintaining integrations.

Webflow’s Path to Product-Market Fit — Lessons on Creating a Market with Rigorous Customer Empathy
In this post in our “Paths to Product-Market Fit” series, Webflow’s Bryant Chou sits down with First Round partner Todd Jackson to tell the story of how he and his co-founders leaned into the power of customer empathy to create the leading visual development platform for building powerful websites.

Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products
In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code platform's long journey and the challenges they came across while building a horizontal product.

Alma’s Path to Product-Market Fit — How to Pivot and Succeed as a Solo Non-Technical Founder
Alma founder and CEO Harry Ritter sits down with First Round partner Todd Jackson to tell the story of how he tackled a huge pandemic pivot that turned his initial startup idea on its head and found product-market fit twice.