All of our Starting Up articles
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelera
This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency
Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time founder in turbulent times, he's gone on to build two other companies. Here, Moore shares the lessons he's learned along the way.
After 15 Years as a Product Leader, CEO and Now VC, Here’s the Advice I Always Share with Future Founders
As he makes the transition from operator to investor, Todd Jackson looks back on his career at Google, Facebook, Twitter, and Dropbox (as well as his own chapter as a startup founder) to offer tactical takeaways and frameworks for company builders and product leaders alike.
How to Fix the Co-Founder Fights You’re Sick of Having — Lessons from Couples Therapist Esther Perel
Renowned couples therapist Esther Perel now has her sights trained on helping a different kind of pair: co-founders in the startup world. Here, she reveals her playbook for resolving recurring conflicts and communication failures between co-founders by sharing her favorite techniques for getting to
The Inside Story of How This Startup Turned a 216-Word Pitch Email into a $2.6 Billion Acquisition
Looker went from a single customer to more than 1700, from a small, scrappy team in Santa Cruz to a 700-person company spanning eight offices around the globe. Now on the heels of its acquisition by Google, co-founders Lloyd Tabb and Ben Porterfield, CEO Frank Bien, and first investor Bill Trenchard
Founder Exposed: Opening Up About Startup Failures and Vulnerability
Jeff Wald knows firsthand that behind every startup success story is a stack of seldom discussed defeats. The investor and three-time founder opens up about why leaders should embrace vulnerability, and offers tools for extracting lessons from failure and getting back in the game.
Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec
Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared
Future Founders, Here’s How to Spot and Build in Nonobvious Markets
Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.
