Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)

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If you're searching for product-market fit:

Demystifying this critical — yet often unstable — stepping stone for every startup

Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More
Starting Up

Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More

To Learn a New Market, Start by Building Your Product — Tactics From a Twitter PM Turned Healthcare Founder
Starting Up

To Learn a New Market, Start by Building Your Product — Tactics From a Twitter PM Turned Healthcare Founder

The Story Behind Owner’s Pivots to a Billion-Dollar Business
Product

The Story Behind Owner’s Pivots to a Billion-Dollar Business

Linear’s Path to Product-Market Fit — Quality and Craft > Speed and Scale
Product

Linear’s Path to Product-Market Fit — Quality and Craft > Speed and Scale

How to Build for a Market That Doesn’t Exist Yet — Braze’s Path to Product-Market Fit
Product

How to Build for a Market That Doesn’t Exist Yet — Braze’s Path to Product-Market Fit

From Weekend Project to Fortune 10 Adoption — Reducto's Path to Product-Market Fit
Product

From Weekend Project to Fortune 10 Adoption — Reducto's Path to Product-Market Fit

How dbt Labs Built a $4.2B Software Business out of a Two-Person Consultancy
Product

How dbt Labs Built a $4.2B Software Business out of a Two-Person Consultancy

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business
Product

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business

Replit’s Path to Product-Market Fit — The $1 Billion Side Project
Product

Replit’s Path to Product-Market Fit — The $1 Billion Side Project

Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners
Product

Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners

Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'
Product

Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'

GOAT’s Path to Product-Market Fit — How a Fake Sneaker Sparked a $4B Idea
Product

GOAT’s Path to Product-Market Fit — How a Fake Sneaker Sparked a $4B Idea

Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
Product

Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business

Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market
Product

Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market

Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders
Product

Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders

Live Tinted’s Path to Product Market Fit — How to Build a Loyal and Passionate Community Before You Even Have a Brand
Product

Live Tinted’s Path to Product Market Fit — How to Build a Loyal and Passionate Community Before You Even Have a Brand

Merge’s Path to Product-Market Fit — The Importance of Founder-led Sales (Even for a Self-Serve Product)
Product

Merge’s Path to Product-Market Fit — The Importance of Founder-led Sales (Even for a Self-Serve Product)

Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code
Product

Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code

Productboard’s Path to Product-Market Fit — Building a Unicorn Company with Lean Startup Principles
Product

Productboard’s Path to Product-Market Fit — Building a Unicorn Company with Lean Startup Principles

Material Security’s Path to Product-Market Fit — Find Your Winning Idea by Selling Products That Don’t Exist Yet
Product

Material Security’s Path to Product-Market Fit — Find Your Winning Idea by Selling Products That Don’t Exist Yet

WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One
Product

WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One

Zūm’s Path to Product-Market Fit — How The Student Transportation Company Found Product-Market Fit Twice
Product

Zūm’s Path to Product-Market Fit — How The Student Transportation Company Found Product-Market Fit Twice

Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How
Product

Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Alma’s Path to Product-Market Fit — How to Pivot and Succeed as a Solo Non-Technical Founder
Product

Alma’s Path to Product-Market Fit — How to Pivot and Succeed as a Solo Non-Technical Founder

Kubecost’s Path to Product-Market Fit — How the Co-Founders Validated Their Idea with 100 Customer Conversations
Product

Kubecost’s Path to Product-Market Fit — How the Co-Founders Validated Their Idea with 100 Customer Conversations

The Rounds’ Path to Product-Market Fit: Accelerating the Eco-Friendly Delivery Startup through Gut Intuition
Product

The Rounds’ Path to Product-Market Fit: Accelerating the Eco-Friendly Delivery Startup through Gut Intuition

Webflow’s Path to Product-Market Fit — Lessons on Creating a Market with Rigorous Customer Empathy
Product

Webflow’s Path to Product-Market Fit — Lessons on Creating a Market with Rigorous Customer Empathy

Binti’s Path to Product-Market Fit — Lessons in Immersive User Research
Product

Binti’s Path to Product-Market Fit — Lessons in Immersive User Research

X1's Path to Product-Market Fit — How the Consumer Credit Card Company Pulled off a Pandemic Pivot
Product

X1's Path to Product-Market Fit — How the Consumer Credit Card Company Pulled off a Pandemic Pivot

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster
Product

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster

Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days
Product

Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days

Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products
Product

Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products

Finding Language-Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
Starting Up

Finding Language-Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

The Minimum Viable Testing Process for Evaluating Startup Ideas
Starting Up

The Minimum Viable Testing Process for Evaluating Startup Ideas

8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
Product

8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks

This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency
Management

This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency

How to Craft Your Product Team at Every Stage, From Pre-Product-Market Fit to Hypergrowth
Product

How to Craft Your Product Team at Every Stage, From Pre-Product-Market Fit to Hypergrowth

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
Product

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage
Product

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

How Superhuman Built an Engine to Find Product Market Fit
Product

How Superhuman Built an Engine to Find Product Market Fit

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit
Product

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

Product Hunt is Everywhere — This is How It Got There
Product

Product Hunt is Everywhere — This is How It Got There

When It Comes to Market Leadership, Be the Gorilla
Product

When It Comes to Market Leadership, Be the Gorilla