Product

The Art of Evals: How Figma Put People at the Center of Its AI Product

Building, testing and validating with human craft and creativity.

Product

How to Build for a Market That Doesn’t Exist Yet — Braze’s Path to Product-Market Fit

The Braze founding team shares all the early moves they made to lay the path to IPO.

Sales

0-$5M: How to Identify Your ICP — Lessons from Vanta, Clay, Retool

How do you spot the wrong customer before they burn your roadmap? First Round Partner Meka Asonye digs into how now-massively successful startups cracked the code.

Starting Up

Thinking About Taking the Founder Leap? Here’s How to Prep for the Emotional Gauntlet

How to start building your emotional toolkit for the founder journey ahead, with advice from psychologist Dr. Emily Anhalt.

Product

The Unsung Ingredient in Stripe, Square and Linear’s Success: Taste

Tactical advice for weaving craft into your product and operationalizing taste.

Engineering

Mastering the Human Side of Engineering: Lessons from Apple, Palantir and Slack

Apple engineering leader Michael Lopp gives tactical advice for managers on how to empower individual engineers — and become better leaders themselves.

Product

From Weekend Project to Fortune 10 Adoption — Reducto's Path to Product-Market Fit

Adit Abraham, co-founder and CEO of Reducto, shares how he closed millions in ARR and a Fortune 10 customer with no sales hires.

Product

Obsessing Over Onboarding for 10+ Years — The Architect of Superhuman's Onboarding Shares His Playbook

Superhuman became known for its unique approach to onboarding: a highly-personalized, white-glove, human-led experience. Superhuman's Gaurav Vohra, startup advisor and growth leader, gives us a detailed look at how he built and scaled the program.

Product

How dbt Labs Built a $4.2B Software Business out of a Two-Person Consultancy

Tristan Handy, CEO and co-founder of dbt Labs, shares the unorthodox moves he made to transform a Philly-based consultancy into a billion-dollar SaaS powerhouse.

Starting Up

You’re Not Ready for a Head of Growth: Run This Founder-Led Growth Playbook Instead

Founders are responsible for figuring out how their business is going to grow. Use these tactics — specifically designed for founders — to uncover your most impactful growth levers.

People & Culture

How to Intentionally Design Your Org, From Square’s Former CEO

Former Square CEO, AWS's first GM and 12-year Microsoft veteran, Alyssa Henry, walks us through the two crucial considerations for organizational design — your business and your people — and how to connect them.

Product

The Pivot to Product-Market Fit: How Plaid, Clay, Lattice & Other Startups Broke Out

For many startups, the secret to finding product-market fit lies in the pivot. Here’s how these founders knew it was time to change directions.