Growth Hacking Growth hacking is the multidisciplinary practice of identifying and improving key business metrics quickly and meaningfully.
Why Sierra built a design partnership program on “hard mode” Sierra’s first GTM hire, breaks down every step of their playbook.
The Hard Way Pays Off: Inside Sierra’s Design Partner Strategy Instead of chasing low-friction pilots, Sierra asked design partners to pay, commit time and co-build — converting 100% of these partners into customers.
Product The Hard Way Pays Off: Inside Sierra’s Design Partner Strategy Instead of chasing low-friction pilots, Sierra asked design partners to pay, commit time and co-build — converting 100% of these partners into customers.
Net Revenue Retention (NRR) Net Revenue Retention (NRR) measures how much recurring revenue you retain and expand from existing customers over a set period, usually a year.
K-factor K-Factor (also called the virality coefficient) measures how many new users each existing user or customer brings in over a defined time period.
ARR Annual Recurring Revenue (ARR) is the amount of predictable subscription revenue a company expects to generate in a year.
Scalability Scalability is how a business, product, process or system grows under increased demand while maintaining performance.
Stealth Mode A stealth mode startup is a company that deliberately avoids public visibility while developing its product and operations.
