How Food52 Strikes a Winning Balance Between Content and Commerce
Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Hack Back Distractions with Tactics from This Behavioral Designer
Hooked author Nir Eyal has seen an epidemic of employees who get so distracted at work that they don’t have time to do their job. Here, he shares tactics that'll help you fend off distractions and help reinstate focus and creativity.
Assembling an Executive Leadership Team is Daunting — Let Thumbtack’s CEO Help
Recruiting and hiring executives is difficult for any leader, but especially first-time or early-stage founders who may not have enough knowledge to test candidates for skill in their area of expertise. Thumbtack CEO Marco Zappacosta has been there — and has a roadmap that'll help.
Here's How Women and Startups Can Accelerate Pay Equity in Tech
Over two decades, Jana Rich has seen hundreds of compensation negotiations, including patterns in who wins, who loses and why. Read on to learn how startups can begin with good comp hygiene early on, and what candidates can do to be empowered and equipped to get the comp they deserve.
