Product WhatsApp Used This Pricing Strategy to Win and You Can Too While WhatsApp solved a real problem, their understanding of the Penny Gap may have been their shrewdest product move of all.
Management Here’s Why Founders Should Care about Happiness After 24 years climbing the corporate ladder, Scott Crabtree now focuses on data-driven approaches to what makes people happy at work.
Starting Up Find the Best Lawyer for Your Startup with This Off-the-Record Advice Ken Callander’s helps all kinds of startups work with their lawyers. Here he shares secrets for increasing productivity and cutting costs.
People & Culture Win the War for Great Global Talent — Keys to International Recruiting HR specialist Megan Zengerle is a veteran at international hiring. Here, she clarifies the visa process, best practices and more.
Management What Eventbrite Did Early to Create ‘Sustainable’ Success When Julia and Kevin Hartz first started Eventbrite, they knew they weren't looking for a quick exit, but for long-term, durable success.
Product When It Comes to Market Leadership, Be the Gorilla There are three ways to dominate a market: product leadership, cost leadership or customer intimacy leadership. Here's how to achieve it.
Management This is Why People Leave Your Company Carly Guthrie has run HR for major restaurant groups and startups. Here, she shares lessons for startups looking to hold onto their talent.
People & Culture A Counterintuitive System for Startup Compensation Molly Graham helped structure compensation at Facebook and now Quip. She's emerged with these rules for creating a fair, motivating system.
Starting Up The 5 Early Mistakes That Almost Killed This Founder’s Startup — and How He Survived Ranker CEO Clark Benson readily admits that he made mistakes that almost destroyed the company. Here, he lists what not to do.
Product This Startup Built Internal Tools to Fuel Major Growth — Here’s Their Approach As CEO of Percolate, Noah Brier knew he needed to get his rapidly growing company aligned. Building their own tools worked magic.
PR & Marketing This Woman Has Landed Millions of App Installs — How She Does It Tamara Steffens specializes in driving user acquisition and has it down to a science. Here, she says what startups must do to gain traction.
Product What I Learned the Hard Way Building an eCommerce Site Tindie CTO Julia Grace has thought through every part of the online buying experience. Here's how she broke it apart to optimize each step.
