How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings
This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white
Opening Up About Comp Isn’t Easy — Here’s How to Get More Transparent
There's more to comp transparency than just sharing everyone's salaries in a spreadsheet. Compaas co-founder and CEO bethanye Blount makes the case for opening up and gives a rundown on the full spectrum of pay transparency options, sharing tips for how startups can find the right setting and commun
Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org
Trello's Nikita Miller has made a specialty of being the fourth product manager, leading teams through that unique transition from scrappy early-stage startup to a company that can scale. Here, she shares three strategies product leaders must implement to bridge that gap and get the most out of rapi
How to Shape Remarkable Products in the Messy Middle of Building Startups
Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.
Growth at All Costs is Perilous — This is How to Scale Sales Sustainably
Many founders feel the pressure to spin up sales quickly to hit growth targets, but seasoned sales leader Karen Rhorer knows that this unsustainable strategy can lead to painful layoffs down the road. Here, she shares the four levers and key calculations startups need to understand in order to scale
Future Founders, Here’s How to Spot and Build in Nonobvious Markets
Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.
Eight Ways to Make Your D&I Efforts Less Talk and More Walk
It’s time to raise the bar for diversity & inclusion — and Aubrey Blanche has the playbook that can help startups couple caring deeply with acting quickly. Here, she shares eight strategies that have made a difference at Atlassian.